Website Policies

Privacy Policy

Updated: 23rd July 2026

This Privacy Policy explains how Fanvue collects, uses, shares, and protects your personal data when you use our Platform and Services. We are committed to safeguarding your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Policy supplements the General Terms & Conditions and other applicable Fanvue Policies. If there is any conflict between this Policy and the General Terms, the terms of this Policy shall prevail for the specific subject matter it governs.

All defined terms used herein shall have the meaning assigned in the General Terms & Conditions, unless otherwise stated.

Shift Holdings Ltd is the data controller of your personal data for the purposes of the Platform. Our data protection contact is: support@fanvue.com

1. WHAT DATA WE COLLECT

  1. We collect and process the following categories of personal data depending on how you use the Platform:
    1. Data you provide directly
      1. Identity data (e.g. name, date of birth, nationality)
      2. Contact data (e.g. email address, phone number)
      3. Payment data (e.g. card or bank details, billing address)
      4. Creator verification documents (e.g. ID, liveness scans)
      5. Communications (e.g. support messages, complaints)
    2. Data we collect automatically
      1. Usage data (e.g. login times, clicks, viewed Content, messages)
      2. Technical data (e.g. IP address, browser type, device model)
      3. Location data (based on IP or device permissions)
      4. Session activity (e.g. navigation, interactions)
    3. Data from third parties
      1. Referral information
      2. Identity verification and fraud prevention services
      3. Advertising or analytics platforms
  2. We may combine this data to improve our services, protect users, and detect misuse.

2. HOW WE USE YOUR DATA

  1. We process your personal data for the following purposes:
PurposeLegal Basis
To create and manage your AccountContractual necessity
To verify Creators and ensure age complianceLegal obligation and legitimate interest
To process transactions and deliver Paid ServicesContractual necessity
To enforce Platform rules and prevent abuseLegitimate interest and legal obligation
To improve and personalise your experienceLegitimate interest and/or consent
To respond to support or complaintsContractual necessity or legal obligation
To deliver marketing (where permitted)Consent or legitimate interest
To comply with laws and respond to authoritiesLegal obligation

3. COOKIES AND TRACKING

  1. We use Cookies and similar technologies to operate, protect, and improve the Platform. Please refer to our Cookie Policy for a detailed explanation of how Cookies work and how you can manage your preferences.

4. WHO WE SHARE YOUR DATA WITH

  1. We only share your personal data where necessary and for legitimate purposes. This includes sharing with:
    1. Payment processors
    2. KYC and fraud tools
    3. Analytics providers
    4. Marketing platforms (only with your consent)
    5. Customer support tools
    6. Legal authorities, where required by law or court order
  2. Wherever possible, we enter into data processing agreements with these providers to ensure your data is handled securely.
  3. Fanvue may contain links to external websites or services not operated by us. We are not responsible for the content, privacy practices, or data use policies of those third parties. We recommend reviewing their privacy notices before submitting any data.

5. INTERNATIONAL TRANSFERS

  1. Some of our service providers are located outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as:
    1. Adequacy decisions by the UK government
    2. Standard Contractual Clauses (SCCs)
    3. UK Addendum to SCCs (if required)

6. DATA RETENTION

  1. We retain your personal data only for as long as necessary for the purposes outlined in this Policy, including:
    1. While you maintain an active Account
    2. For legal, regulatory, tax, or audit purposes
    3. For a limited period after account closure, as required by law
  2. After this period, your data is securely deleted or anonymised.

7. YOUR RIGHTS

  1. You have the following rights under UK data protection law:
    1. Right to access – Request a copy of your personal data
    2. Right to rectification – Correct inaccurate or incomplete data
    3. Right to erasure – Ask us to delete your data under certain conditions
    4. Right to restrict processing – Limit how we use your data
    5. Right to data portability – Receive your data in a structured format
    6. Right to object – Stop certain types of processing
    7. Right to withdraw consent – Where processing is based on consent
    8. Right to lodge a complaint – With the UK Information Commissioner’s Office (ICO)
  2. To exercise your rights, contact support@fanvue.com.
  3. You can learn more or lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.

8. CHILDREN

  1. The Platform is not intended for children under 18. We do not knowingly collect personal data from children. If you are aware of someone under 18 using Fanvue, please notify us immediately at support@fanvue.com.

9. AGE VERIFICATION DATA

  1. To comply with global age verification laws, we process additional data for users in regulated jurisdictions as detailed in our Age Verification Policy. This includes:
    1. For Viewers: Basic age confirmation status and verification timestamps
    2. For Creators: Government ID details, biometric matching data, and verification documents
  2. Age verification is performed by approved third-party providers (currently Ondato) under strict data processing agreements. We store only the minimum data necessary for compliance:
    1. Verification status (pass/fail)
    2. Verification timestamp
    3. For Creators only: Document data per USC 2257 requirements
  3. Age verification data is:
    1. Processed based on legal obligation and legitimate interest
    2. Retained for the duration of your account
    3. Subject to enhanced security measures
    4. Never used for marketing purposes
  1. Fanvue Checkout Links are Fanvue-hosted checkout pages through which approved Sellers offer digital products and services. This section explains the additional processing that applies when you buy or sell through Checkout Links, alongside the rest of this Policy. The Checkout Links Buyer Terms and Checkout Links Seller Terms also apply.
  2. If you buy through a Checkout Link:
    1. A Fanvue account is required to complete a purchase. If you check out as a guest, an account is created for you automatically at the point of purchase using the email address you enter, and you can access it via a secure login link sent to that address (contractual necessity).
    2. We process your contact, payment, technical, and session data to take payment, prevent fraud, and provide your receipts and transaction history, as described in Sections 1 and 2.
    3. Your first purchase from a Seller links your account to that Seller’s Fanvue profile as a follower, so your purchase history and any content the Seller makes available are connected to your account.
    4. We share with the Seller the information needed to deliver and support what you bought, such as your email address, the product purchased, and your payment or subscription status. This is shared through receipts, Seller dashboards, and, where the Seller has configured them, webhooks and purchase-verification tools. Sellers must handle this data in accordance with applicable data protection law and may only use it to deliver and support the product, as required by the Checkout Links Seller Terms.
    5. Where you choose an instalment or other third-party payment option at checkout, your data is processed by that provider under its own terms, which are presented to you before you commit.
    6. We use cookies to recognise your existing account on return visits to checkout pages; see our Cookie Policy.
  3. If you sell through Checkout Links:
    1. We process your identity, business, and financial information for onboarding, verification, and ongoing monitoring (contractual necessity, legal obligation, and legitimate interest), as described in the Checkout Links Seller Terms.
    2. Where required by platform tax-reporting laws (including DAC7, the UK digital platform reporting rules, and US information reporting requirements), we report Seller identification details and transaction information to the relevant tax authorities (legal obligation).
    3. We may share Seller information with our banking, acquiring, and card network partners where required for compliance, underwriting, or investigation purposes (legal obligation and legitimate interest).

11. SECURITY

  1. We take the protection of your personal data seriously. We implement appropriate technical and organisational measures to prevent accidental loss, unauthorised access, or misuse of personal data. These include:
    1. Secure servers and encryption of sensitive data;
    2. Access restrictions and confidentiality agreements for staff;
    3. Breach detection and notification procedures, in line with legal obligations.
  2. You are responsible for keeping your account credentials confidential and must not share them with others.

Need Help?

If you have questions about any of our policies or need assistance:

Fanvue reserves the right to amend this Policy from time to time. The latest version will always be accessible at legal.fanvue.com, and significant changes will be communicated where required.