April 15, 2025 – New Creator Advertising & Promotion Policy + AUP Update
Fanvue has introduced a new Creator Advertising & Promotion Policy to clearly define how Creative Users may promote their profiles and engage in third-party advertising, both on and off the platform.
What’s new?
- New Creator Advertising & Promotion Policy:
- Sets out rules for external promotion of Fanvue profiles (e.g. on social media or paid ads).
- Allows limited third-party promotions on Fanvue with mandatory ad disclosure.
- Prohibits unauthorised product placements, gambling ads, or business-for-hire content.
- Clarifies that Fanvue must approve contests, giveaways, or sponsored partnerships conducted on the platform.
🔗 Creator Advertising & Promotion Policy
- Acceptable Use Policy updated:
- Replaced a broad restriction on third-party commercial activity with a reference to the new policy.
- The updated clause now reads:
Do not engage in third-party commercial activities (including advertising, sponsorships, or product placements) in violation of the Creator Advertising & Promotion Policy.
April 15, 2025 – Updated Co-Authored Content Policy
The Co-Authored Content Policy has been revised to improve clarity, legal enforceability, and alignment with Fanvue’s updated documentation framework.
What’s changed?
- Reformatted using standardised structure and format with clearly defined sections and consistent terminology.
- Defined what constitutes “Co-Authored Content” and clarified that it applies even if the other party is not a Fanvue Creator or is not visually identifiable.
- Clarified the requirement for identity verification and fully informed written consent from all featured individuals.
- Linked to the Consent Form Template (Model Release Form) to assist Creators with compliance.
- Strengthened the section on tagging co-creators and attribution obligations.
- Reiterated that Fanvue does not mediate revenue splits, which must be handled privately between Creators.
- Added enforcement provisions including content removal, balance deductions, and account restrictions where documentation is not provided.
- Included a legal disclaimer releasing Fanvue from co-author disputes or liability claims.
April 15, 2025 – Major Update to Creator Referral & Affiliate Policy
The Creator Referral & Affiliate Policy has been fully rewritten to align with Fanvue’s structured policy framework and to support the launch of the new Creator Affiliate Programme.
What’s changed?
- Reformatted using standardised policy structure and format with numbered sections and subheadings.
- Expanded the existing Referral Scheme section for improved clarity and enforcement.
- Introduced a new section for the Creator Affiliate Programme, allowing creators to promote other opted-in creators and earn commission from Fan Payments.
- Clarified that:
- Affiliate offers are public and self-serve (not individually granted);
- Attribution is cookie-based for logged-out users and account-based for logged-in users;
- Commissions apply to all Fan Payments (subscriptions, renewals, one-time purchases);
- Affiliate commissions are deducted from the promoted creator’s earnings.
- Stated that affiliate commissions are credited with a distinct label (
AFFILIATION) and follow the standard 7-day settlement period. - Outlined acceptable promotion standards and mandatory ad disclosure requirements.
April 14, 2025 – Minor Updates to Complaints Policy
The Complaints Policy has been revised to follow Fanvue’s policy documentation framework and improve clarity, formatting, and user expectations. These updates do not change the substance of the policy but improve its consistency and procedural transparency.
What’s changed?
- Reformatted into the standard Fanvue policy layout with numbered sections.
- Added missing definition for Appeal and clarified who may submit a Complaint.
- Improved guidance on supporting evidence for Complaints and clarified expectations for responses.
- Expanded the Appeals section to include clearer submission standards and review timelines.
- Added references to related policies, including General Terms – Section 16 (Termination), Privacy Policy, and DMCA & Intellectual Property Policy.
- Reinforced anti-abuse language in the Misuse of This Policy section for both Users and non-Users.
April 14, 2025 – Minor Updates to Cookie Policy
The Cookie Policy has been reformatted and refined to improve clarity, structure, and consistency with Fanvue’s modular policy framework.
What’s changed?
- Reformatted into Fanvue’s standard policy template with structured headings and sections.
- Added a clear Definitions section to explain cookie types and behaviours.
- Improved the cookie classification table for easier comparison (type, domain, and provider).
- Updated browser-specific links and guidance on managing cookie settings.
- Clarified that Fanvue is the data controller for cookies under UK law and provided stronger privacy language.
- Reinforced that third-party cookies are governed by their own policies, not Fanvue’s.
April 14, 2025 – Minor Updates to Marketing Policy
The Marketing Policy has been restructured and refined to align with Fanvue’s legal-policy framework and reinforce standards for promotional activities across the platform.
What’s changed?
- Reformatted into standard policy structure with clear sectioning and cross-policy references.
- Added a Definitions section for clarity on “Marketing Materials” and “Affiliate or Referrer”.
- Strengthened commitments to:
- Ethical marketing and legal compliance;
- Transparency, influencer disclosure, and compliance with ASA guidance;
- Respectful representation, diversity, and anti-discrimination.
- Clarified restrictions on the use of Creator content in marketing and legal basis for personal data processing.
- Aligned off-platform and third-party promotional restrictions with the Acceptable Use Policy.
April 14, 2025 – Rewrite of Privacy Policy
Fanvue’s Privacy Policy has been fully rewritten to align with our structured policy framework, comply with UK GDPR and international data protection standards, and improve readability across all audiences.
What’s changed?
- Reformatted into standard structure with clearly numbered sections and defined user rights.
- Clarified categories of personal data collected (direct, automatic, third-party).
- Defined lawful bases for data processing in a table aligned with Article 6 UK GDPR.
- Strengthened transparency around:
- Data sharing with service providers;
- International transfers and safeguards;
- Cookie use (linked to Cookie Policy);
- User rights and how to exercise them.
- Reintroduced key protections including:
- Data security measures;
- Children’s data statement;
April 14, 2025 – Minor Updates to Content Moderation & Protection Policy
The Content Moderation & Protection Policy has been refined to improve formatting consistency, terminology clarity, and cross-policy references. These updates ensure the policy remains aligned with Fanvue’s documentation standards while retaining its original intent and scope.
What’s changed?
- Rewritten using the standardised policy format and structure for improved readability.
- Added definitions for clarity.
- Harmonised formatting of numbered lists and capitalisation.
- Improved cross-references to related policies (e.g. DMCA Policy, Acceptable Use Policy).
- Minor refinements to language and tone for legal consistency and clarity.
April 13, 2025 – Update to Standard Contract Between Fan and Creator
The Standard Contract Between Fan and Creator has been comprehensively updated to reflect Fanvue’s regulatory position and clarify the legal structure underpinning all Fan transactions.
What’s new?
- Rewritten to clarify that Fanvue is not an EMI or Payment Institution and does not process payments on behalf of Creators.
- Fans pay Fanvue for a view-only licence, granted via Fanvue under a distribution licence from the Creator.
- Strengthened definitions to align with legal and licensing terminology used across all Fanvue documentation.
- Improved guidance on licence expiry conditions, Fan/Creator obligations, and jurisdictional clarity for disputes.
- Added links to Creator Earnings & Payout Policy and General Terms – Section 4 (Licence) for integrated cross-referencing.
April 13, 2025 – Update to DMCA Policy
The DMCA Policy has been rewritten to support Fanvue’s modular policy framework.
What’s new?
- Rewritten to improve clarity of necessary actions and requirements.
- Rewritten to standardise the policy in line with other policies.